Facebook’s Mobile Growth in the Fourth Quarter

With the release of Q4 2012 earnings, Facebook opted to release more data to color its mobile user base growth. Not only did the company released its latest mobile monthly active users, but for the first time Facebook also provided metrics for mobile only monthly active users (mobile MAUs), indicating a shift in the company’s focus toward mobile.1

Facebook’s monthly mobile active user base has been growing steadily since the company began providing metrics. Facebook saw 680 million mobile monthly active users in the quarter, an increase of 57% from the year-ago quarter. Although Facebook does not share quarterly mobile daily active users, the company indicated that mobile DAUs exceeded web-based DAUs for the first time in the company’s history.

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